How you can program your subconscious mind:

When the information about driving is stored into your subconscious, it's stored as a program. Think of your mind as a computer and the driving information as software that can be run automatically whenever needed. The same goes for lots of other activities and emotions. Think of the case of someone shouting at you, the installed program of anger is launched and the result is a behavior you may end up regretting later. Through programming the subconscious mind with new programs, you can fix many problems in your personality. Just make sure that your autopilot is capable of running your system without ruining your life or causing you any problems.

Programming your subconscious can be done through hypnosis. The subconscious mind learns by repetition and not by logic, that is why you can convince someone to believe in something by repeating your argument again and again rather than using logic. For more information on this topic see the guide to the psychology of convincing
 Reprogramming The Subconscious Mind

As have been said above, your unconscious mind absorbs everything that it encounters or feed by you purposely. The information that it takes in will become the programming that it will follow when reacting or responding to the world. For that you might not be getting what you want in life because the programming that you have done earlier is controlling your life. You might hate money inside you although you don't do it through your conscious acts.

Reprogramming the subconscious mind so that it acts as accordance with what you want is actually easier than it sounds. The subconscious responds mostly to metaphors, symbolic imagery, and indirect commands. One thing that you must always remember is the mind think in the form of images; it could never think in words. Even the word that you think of comes in the form of image in your mind. For that, visualization is an excellent way to reprogramming the subconscious mind.

For example, think of a certain phobia like phobia to height, darkness or even snake. Take yourself back in those situation by imagining it. You will first start to feel a little uncomfortable - this is because your subconscious actually think that you are back in those situations! Now hold the feeling in your mind and really analyze exactly what it is about the fear that scares you. What was the source of the fear? How do you feel in your body at that moment? Anything happens in your stomach - feeling sinking?

Now, while having the exact images in your mind, try reversing the physical feeling of the fear. Know that every emotion is a choice that you can consciously control. Instead of feeling the sinking feeling, you can substitute it with something lighter and starts to float. Your neuro association will recondition here. It is all about the way we link 'the things' inside us and we could choose what feeling or emotion to be linked to certain events. Life is a choice!

You can always associate happiness and euphoria with the object that caused you fear and turn it into something that empowering rather than disempower. If you have gone through any Tony Robbins's stuffs, these are the things that he emphasizes a lot.